New white paper: Software defines premium — the 7 Pillars
The management running Diadrom day to day, and the board of directors overseeing it — with independence and shareholdings stated the way a listed company should.
Management
CEO & Sales
Began as Sales and Marketing Manager in 2015, Deputy CEO from 1 January 2019, CEO of Diadrom since 2 September 2024. B.A. in Marketing, Dublin Business School; MBA, Liverpool John Moores University.
viktor.eliasson@diadrom.se
+46 (0)733 31 11 15
405,000 shares (own) · 1,455 (closely associated)
COO & People
Began as group manager in 2016, with many years of experience from AB Volvo. M.Sc. Electronics, Chalmers University of Technology.
magnus.larsson@diadrom.se
+46 (0)733 31 11 50
39,000 shares
Board of directors
Chairman of the Board
Economics degree, Örebro University. Risk management and auditing background from PwC Sweden; automotive-sector investor. Co-founder and CEO of Nielsen-Oscarssons Fastigheter AB.
Shareholding
202,763
Board member
B.Sc. in Business Administration; leadership training at the Swedish Defence University. CEO and Group CEO of Advenica AB since 2019.
Shareholding
0
Board member
PhD in Informatics. Co-founder of Diadrom in 1999; several senior roles until 2023, including CEO 2008–2018 and Chairman of the Board 2019–2023.
Shareholding
553,399
Board member
PhD and Associate Professor of Informatics; Professor of Applied IT. Extensive experience from consulting, research, education, entrepreneurship and business development.
Shareholding
1,675,285 (through companies)
Board member
PhD in Business Administration, Lund University; PhD in Psychology, University of Gothenburg. One of the founders of Diadrom; extensive experience in finance and business development, particularly fintech.
Shareholding
728,865
Shareholdings as last published by the company, 11 August 2026. For share structure and the financial calendar, see Investors.
Governance
