Viktor Eliasson
CEO & Sales
Our story — always evolving to meet new demands.
Diadrom started out in 1999 and has done one thing ever since: made complex, software-defined machines tell you what's wrong with them. First boats, then trucks and cars, now defence platforms.
History
From Volvo Penta's engines to mission-critical platforms.
- 1999
Founded in Gothenburg as Newmad Technologies — research and consulting on next-generation mobile IT terminals, building telematics and connected products around Volvo Penta's marine engines.
- 2006
Rebranded to Diadrom and made diagnostics — begun on Volvo Penta's engines in 1999 — the company's single discipline.
- 2007
Listed under the ticker DIAH. Today traded on Nordic Growth Market, NGM Nordic SME.
- 2012
First defence programme enters service. Diagnostics discipline meets platforms with decades-long service lives.
- 2014
Diadrom diagnostics running in serial-production vehicles — today more than 250,000 of them.
- 2024
Viktor Eliasson becomes CEO, intensifying the focus on the product business.
- Today
Diagnostics software and expert services for automotive, defence, security, industrial and public-transport platforms.
Gothenburg, Sweden
Built where Swedish automotive lives.
Första Långgatan 17, a short walk from the harbour. 100% Swedish-owned and independent, with customers worldwide.
Core values
Four words we actually use.
Direct rather than diplomatic. Specific rather than smooth. We would rather tell you a thing will not work than be easy to deal with. The values below aren't wall decoration — they're how engagements run.
- 01
People
The engineer who builds it is the one you talk to. No account layer in between.
- 02
Engagement
The 'getting things done' attitude our customers keep mentioning. We care about the outcome, not the hours.
- 03
Flexibility
One specialist, a complete team, or a bounded delivery — the engagement adapts to your programme, not the other way around.
- 04
Trust
Earned over 27 years in programmes where failure is not an option — and kept by saying no when something won't work.
Our people
Our experts are everything we've got.
Diagnostics is a people business — the software is only as good as the engineers behind it. In their own words, translated from Swedish and shortened:
“I feel appreciated as an employee, and trusted by Diadrom when I'm out on assignment.”
“If you find something interesting, or good colleagues, on an assignment you can get stuck for a while. Which is what happened on my latest one.”
“I really think Diadrom is open to letting people grow in the direction they want. I'm proof of that: I showed an early interest in project management, and the company gave me the opportunity to do exactly that. Diadrom has genuinely furthered my career, and I keep growing in my work.”
“The thing I admire the most about Diadrom is their work culture, which is not only diverse but super inclusive. One never feels stuck and will always have the sense of freedom to grow professionally at their own pace. … And it goes without saying, how much I appreciate being welcomed here, rejoining after several years.”
Leadership
Leadership.
Magnus Larsson
COO & People
Certified & connected
Certifications and memberships.
Member of
- FKG — Scandinavian automotive suppliers
- Telematics Valley
- SOFF — Swedish security & defence industry
Structure
- Diadrom Holding AB (publ) — listed, NGM: DIAH · 556676-4857
- Diadrom Systems AB — wholly owned, operating · 556603-4426
- Diadrom Software AB — wholly owned · 556849-8637
- Diadrom Konsult AB — wholly owned · 559018-7596
ISO certifications held by Diadrom Holding AB, covering the subsidiaries Diadrom Systems AB and Diadrom Software AB. Memberships held by Diadrom Systems AB.
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